How to Use Videos to Recruit New Employees

How to Use Videos to Recruit New Employees

Recruiting new employees is a challenge for any company, and it can be especially difficult in a competitive job market like Minneapolis. Companies need to get creative with their recruitment strategies to stand out from other employers. One effective way to do this is by using employee recruitment videos.

In this article, we'll explore how to use video to recruit new employees, specifically for companies in Minneapolis. We'll cover everything from planning and creating your video to promoting it and measuring its success. So, let's get started!

Example Employee Recruitment Video

Why Use Video to Recruit Employees?

Video has become an increasingly popular tool for businesses to communicate their messages, and recruitment is no exception. Here are a few reasons why video is a great way to attract and engage potential employees:

  • It's more engaging: Video content is more visually appealing and easier to consume than plain text. People are likelier to watch a video than read a long job posting.
  • It showcases your company culture: Video allows you to show off your workplace, introduce potential employees to your team, and give them a sense of what it's like to work for your company.
  • It's shareable: Videos are highly shareable on social media, which means you can reach a larger audience than you would with a traditional job posting.
  • Company Culture & Values: A company's culture and its values is critical to today's worker. A recruitment video is your opportunity to share those values and help find candidates that align with your mission.

Now that we've established why video is a great recruitment tool, let's look at how to create an effective recruitment video for your company.

Planning Your Recruitment Video

Before you start filming your video, it's important to plan it out carefully. Here are a few key steps to take:

Identify Your Audience

The first step in planning your recruitment video is to identify your target audience. Who are you trying to attract? What kind of skills and experience are you looking for? Once you have a clear picture of your ideal candidate, you can tailor your video to appeal to them.

Determine Your Message

Next, you need to determine the message you want to convey in your video. What sets your company apart from others in the industry? What kind of work environment do you offer? What benefits and perks do you provide? Your message should be compelling and unique to your company.

Choose Your Video Production Service Agency

Unless you have experience in video production, it's a good idea to work with a professional video production service. They can help you bring your vision to life and ensure your video looks professional. Look for a service that has experience creating recruitment videos, and that can work within your budget.

Discussing Company Culture

Discussing the company culture is a great idea for an employee recruitment video. Your company culture is a unique selling point that sets your organization apart from others in the industry. By showcasing your culture in your recruitment video, you can give potential employees a sense of what it's like to work for your company and what kind of environment they can expect.

For example, you could feature employees discussing what they love about working for your company, show footage of team-building activities, or highlight any unique benefits or perks you offer. This kind of content can help attract candidates who are a good cultural fit for your organization and more likely to thrive in your workplace.

Keep in mind that company culture isn't just about having a fun or laid-back office environment. It's also about your values, mission, and employee development and growth commitment. Ensure your video accurately reflects all aspects of your company culture, not just the superficial elements.

Overall, discussing your company culture in your employee recruitment video can be a powerful tool for attracting top talent and building a strong team.

Creating Your Recruitment Video

Once you've planned out your video, it's time to create it. Here are the key steps in the video creation process:

Scripting Your Video

Before you start filming, you need to script your video. This will ensure that you cover all the key points you want to make and that your video stays on message. Your script should be clear, concise, and engaging.

Filming Your Video

When it comes time to film your video, make sure you have a quiet, well-lit space to work in. You should also have a clear idea of what shots you need to get and how you want your employees to appear on camera. Make sure everyone involved knows their lines and roles in the video.

Editing Your Video

Once you have all the footage you need, it's time to edit your video. You can add music, graphics, and other elements to make your video more engaging. Make sure you keep your message in mind as you edit, and that the final product reflects the culture and values of your company.

Promoting Your Recruitment Video

Once your video is complete, it's time to promote it. Here are a few ways to get your video in front of potential candidates:

Share Your Video on Social Media

One of the easiest ways to promote your recruitment video is to share it on social media. Post it on your company's LinkedIn, Twitter, and Facebook pages. Encourage your employees to share it on their personal profiles as well.

Include Your Video in Job Postings

When you post job openings on your company's website or job boards, include a link to your recruitment video. This will give potential candidates a better sense of your company culture and what it's like to work there.

Measuring the Success of Your Recruitment Video

Finally, it's important to measure the success of your recruitment video so you can make improvements and adjust your strategy if necessary. Here are a few key metrics to track:

Tracking Views and Engagement

Pay attention to how many views your video gets and how long people are watching it for. If you notice that people are clicking away from your video early, it may be a sign that you need to make some changes.

Analyzing Recruitment Metrics

In addition to tracking video metrics, it's important to track your recruitment metrics as well. Keep track of how many applications you receive for each job opening and how many applications turn into hires. This will give you a sense of how effectively your video attracts quality candidates.

Using video to recruit new employees can be a highly effective strategy for companies in Minneapolis. By planning and creating a compelling recruitment video, promoting it effectively, and measuring its success, you can attract top talent to your organization and stand out from other employers in the area.


  1. How long should my recruitment video be?

    Your recruitment video should be no longer than 2-3 minutes. Attention spans are short, so make sure you get your message across quickly.

  2. Should I work with a professional video production service?

    Unless you have experience in video production, it's a good idea to work with a professional service. They can help you create a high-quality video that reflects the culture and values of your company.

  3. What kind of message should I include in my recruitment video?

    Your message should be compelling and unique to your company. Focus on what sets your company apart from others in the industry and what kind of work environment and benefits you offer.

  4. How can I track the success of my recruitment video?

    Track metrics like views, engagement, and job applications/hires to measure the success of your recruitment video.

  5. How can I promote my recruitment video?

    Share your video on social media and include a link to it in your job postings to promote it effectively.

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