How to Create a Powerful Video About Your Company

Connecting with your target audience is the key to success for any business, and the best way to do that is by establishing your company’s credibility and dependability. Customers want to know they can count on your team to provide the solutions you’re looking for.

If you’re looking for a way to build trust with customers while amping up your marketing strategy, we highly recommend a company story video.

What Is a Company Story Video?

A company story video (AKA Our Story, About Us, Our Mission video) summarizes your company’s values, goals, and history using intriguing imagery and thoughtful dialogue.

The goal of a company story video is to let potential customers know what your brand is all about. And like all media, there are certain characteristics that make a company story video successful and memorable.

Qualities of a Successful Company Story Video

• It Presents Your Solutions

  Your company story video should have a clear problem and solution narrative. Demonstrate to your audience why they can count on your team for the products or services they’re searching for.

• It Showcase Your Company’s Unique Qualities

  This is your opportunity to share your company’s uniqueness! It’s important to show off the attributes or culture that sets your company apart from the competition and makes your mission relevant to your audience. (When you work with Atomic 8, we make sure your company’s creativity and individuality shines through engaging visuals and compelling storytelling.)

• It Evokes Emotion

  It’s no secret that emotion is an effective power of persuasion, and it’s likewise a great tool to make a video resonate with your audience. By pulling on the heart strings or inciting “FOMO,” you can better connect with your audience while establishing a sense of trust and credibility.

• It’s Consistent and Honest

  Your company story video should set the foundation for what your customers can expect from your business. It should showcase your team’s honest abilities and values. By using truthful facts and consistent information, viewers will learn to count on your company for their needs and requirements.

Company Story Tips

Now that you know about a few of the key steps to creating an impactful company story, you should take some time to understand what a company story should accomplish.

Here are a few tips to help you ensure your company story video is hitting all the best marks.

• Answer Your Audience’s Questions

  You probably already know what your audience is looking for. Now, you should make sure that your video thoroughly answers all of your customers’ potential questions.

  Throughout your video, tell your customers what solutions your company can provide them with and how you’re going to help them succeed. You’ll want your company story video to convey exactly why you’re making your video in the first place.

• Incorporate Your Brand Colors

  Nothing enhances your brand awareness quite like your company logo and colors. Your company story video should showcase your brand’s unique colors and features so that the audience starts to associate those colors with your company’s values.

• Use Valuable Imagery

  While you may find it easier to simply tell your customers what your company is all about, showing them is much more effective. After all, a video gives you the opportunity to fill your audience’s screens with powerful images that entertain and educate your audience.

Creating a powerful and memorable company story can seem challenging to the nonexpert. At Atomic 8, we’ll provide you with an entire team of video and marketing experts to ensure your company story brings you the results you need.

If you’re ready to add an impactful company story video to your marketing strategy, Atomic 8 is ready to assist. To get started on your new video, contact us today at 612-486-5580.