How to Create a Powerful Video About Your Company
Connecting with your target audience is the key to success for any business, and the best way to do that is by
establishing your company’s credibility and dependability. Customers want to know they can count on your team to
provide the solutions you’re looking for.
If you’re looking for a way to build trust with customers while amping up your marketing strategy, we highly recommend a company story
What Is a Company Story Video?
A company story video (AKA Our Story,
About Us, Our Mission video) summarizes your company’s values, goals, and history using intriguing imagery and
The goal of a company story video is to let potential customers know what your brand is all about. And like all media,
there are certain characteristics that make a company story video successful and memorable.
Qualities of a Successful Company Story Video
- It Presents Your Solutions
Your company story video should have a clear problem and solution narrative. Demonstrate to your audience why they
can count on your team for the products or services they’re searching for.
- It Showcase Your Company’s Unique Qualities
This is your opportunity to share your company’s uniqueness! It’s important to show off the attributes or culture
that sets your company apart from the competition and makes your mission relevant to your audience. (When you work
with Atomic 8, we make sure your company’s creativity and individuality shines through engaging visuals and
- It Evokes Emotion
It’s no secret that emotion is an effective power of persuasion, and it’s likewise a great tool to make a video
resonate with your audience. By pulling on the heart strings or inciting “FOMO,” you can better connect with your
audience while establishing a sense of trust and credibility.
- It’s Consistent and Honest
Your company story video should set the foundation for what your customers can expect from your business. It
should showcase your team’s honest abilities and values. By using truthful facts and consistent information,
viewers will learn to count on your company for their needs and requirements.
Company Story Tips
Now that you know about a few of the key steps to creating an impactful company story, you should take some time to
understand what a company story should accomplish.
Here are a few tips to help you ensure your company story video is hitting all the best marks.
- Answer Your Audience’s Questions
You probably already know what your audience is looking for. Now, you should make sure that your video thoroughly
answers all of your customers’ potential questions.
Throughout your video, tell your customers what solutions your company can provide them with and how you’re going
to help them succeed. You’ll want your company story video to convey exactly why you’re making your video in the
- Incorporate Your Brand Colors
Nothing enhances your brand awareness quite like your company logo and colors. Your company story video should
showcase your brand’s unique colors and features so that the audience starts to associate those colors with your
- Use Valuable Imagery
While you may find it easier to simply tell your customers what your company is all about, showing them is much
more effective. After all, a video gives you the opportunity to fill your audience’s screens with powerful images
that entertain and educate your audience.
Creating a powerful and memorable company story can seem challenging to the nonexpert. At Atomic 8, we’ll provide you
with an entire team of video and marketing
experts to ensure your company story brings you the results you need.
If you’re ready to add an impactful company story video to your marketing strategy, Atomic 8 is ready to assist. To get
started on your new video, contact us today at