How Video Marketing Can Benefit Your Business
There’s never been a better time to add video to your company’s marketing strategy! From testimonials to animated explainers, video can help you connect and engage with your audience on multiple channels, doing the heavy lifting to spread your brand name while you focus on running your business. It’s an effective way to promote your products or services, capture your audience’s attention, and drive leads, and a well-done video will often pay for itself in clicks, shares, and conversions.
To make the most of your investment, work with a professional video marketing company such as Atomic 8! We offer a team of professionals with years of combined video development expertise and a unique approach: a customized, long-term strategy that includes a video package tailored to your goals.
There are several reasons why video is a highly effective marketing tool.
Video Boosts Sales
Studies show that after watching a captivating video, consumers are more likely to purchase a product or service. A professionally produced promotional video can show off the benefits of your product or service in a way that’s both entertaining and informative.
Atomic 8 can write and produce a promotional video that tells your audience exactly what they need to know about your business. After we ensure your video is seen by the right target viewers, you’ll start noticing an increase in sales in no time!
Video Improves Consumer Understanding
One of the best ways to build trust with your audience is by being transparent and taking the time to ensure they understand every aspect of your business.
An informative explainer video can carefully outline exactly what your company is capable of and translate complex ideas and topics in a simplified manner.
Video Builds Credibility
These days, consumers want to work with a company or product they can trust. Video helps you show your audience why you’re the brand they can count on.
With an engaging company story or case study video, you can build trust and credibility with your audience. Atomic 8 utilizes compelling imagery and straightforward dialogue to produce videos that leave a mark on viewers.
Video Can Reach Your Target Audience
Online video ads are a highly effective method of having your brand seen by your ideal audience. With videos such as social media ads, retargeting ads, and traditional TV commercials, Atomic 8 can help you get in front of your target customers.
We can also monitor your ad’s engagement and results to ensure you’re consistently reaching the right people at the right time!
Video Brings Back Interested Visitors
Sometimes people visit your website and leave without taking any action. With retargeting ads, you can stick with your website visitors even after they’ve left your page.
Using quality marketing tools, Atomic 8 places engaging retargeting ads in front of people who have interacted with our clients in the past. These ads are often the nudge potential customers need to make purchasing decisions!
Video Increases Brand Awareness
A high-quality video can capture viewers’ attention and leave them thinking about your company in a positive light. It’s a great medium for increasing brand awareness! While engaging with your video, viewers start to connect its colors, imagery, and values to your brand.
Ready to Make Video a Part of Your Marketing Strategy?
As you can see, there are a variety of benefits to adding video to your marketing strategy. In addition to driving sales and enhancing your brand awareness, video marketing can also ensure you stay in front of ideal consumers.
Atomic 8’s team of media experts produce captivating video content for clients in a wide variety of industries. We’ll work with you to understand your unique goals and expectations. When combined with a customized video package, our video marketing services will help your business thrive.
To meet with one of our professional creatives about your video marketing needs, contact Atomic 8 today at 612-486-5580. We look forward to working with you!