How to Rank with Video SEO
What makes a video go viral? Is it purely the subject matter? Thematic or emotional elements that resonate with the viewer?
Or is it something less “cinematic” – the implementation of several video marketing tactics, all coordinating and working together to reach the biggest audience possible?
The truth is that it’s all of those things that contribute to any video going “viral,” but it’s important to note that a video of a cute puppy being caught devouring a child’s birthday cake doesn’t take over the internet without a little help from the inner workings of video SEO.
Just as you optimize all aspects of your other online content, video SEO is the overall practice of optimizing your video content with the proper indexing and metadata to help it rank as high as possible on search engine page results containing relevant keyword searches. And the difference between properly optimized videos versus text-dominant content, as far as audience potential goes, is substantial.
Research shows that video results are 50 times more likely to rank organically on Google than text-based content, not to mention have a 41% higher click through rate (CTR) than text-heavy content.
That’s why implementing video marketing services into your overall digital marketing strategy is so imperative to spreading brand awareness and multiplying your target audience!
So if you’re looking to beef up your video SEO strategy, then you’ve come to the right place! At Atomic 8, we implement proven video SEO tactics into all of our video advertising productions, giving your company a more effective path to ensuring your videos appear prominently in search engine results while boosting your overall engagement levels.
Whether you are creating product demos or releasing promotional content such as testimonials or case study videos, incorporating a video SEO strategy into your overall marketing plan will help take it to the next level.
Here are seven video SEO tips that will be sure to help your videos rank higher and hopefully compete with those irresistible cute puppy eating cake videos!
1. Do Your Keyword Research
The words you include in your video tiles, descriptions, and hashtags will have a profound affect on how well it ranks on Google. Be sure to put the time in to perform the necessary keyword research so you include relevant keywords within titles, descriptions, and tags of posts.
This ensures that whenever someone searches for those terms on Google or another search engine, your video will be one of the top results.
2. Properly Tag Everything
Successful video SEO also requires optimizing the metadata of all of your video content, which essentially means incorporating the right keywords, proper headings, and accurate descriptions into every video you share.
Video titles should also be descriptive and contain relevant keywords so they can appear in search engine results, while the actual description of your video needs to implement appropriate linking to all brand-relevant pages of your website, social media accounts, etc.
3. Target Interested Audiences
It’s important to have a specific target audience in mind for every piece of video content your business decides to share. To effectively target appropriate audiences, create social media video ads that are engineered to target audiences who have expressed interest in related topics or products similar to what your company has.
Social media platforms like Instagram and YouTube offer great opportunities for businesses to expose their content to specific demographics on different channels simultaneously.
4. Transcribe Your Content
There are plenty of viewers out there who have no interest in watching the entire video you share, preferring to in fact pursue your video at their leisure and only engage with what they consider to be “the highlights”.
That’s why you need to utilize transcribed content for your company’s videos, so viewers can easily search for the most interesting parts of it through the text. This helps increase visibility since searches will lead people directly to a particular spot in the video instead of forcing them to scroll through the entire thing.
5. Index Your Video Content
According to Google, “If a video is indexed, it can appear in Search, with features such as a title, description, a thumbnail, and a link to play the video, depending on the available metadata. A video must pass certain requirements to be indexed.”
Taking advantage of creating sitemaps for all of your videos will help make sure your videos are properly indexed and discoverable on search engines. Essentially, indexing your video content helps Google’s crawlers find and access all of your content more quickly.
6. Provide Closed Captioning
It’s important to be as inclusive as possible when considering the audience for your video content. That’s why you should add closed captions to all of your videos for enhanced SEO performance, as this ensures more people can watch them regardless of their hearing ability or language preferences.
Closed captioning also improves click-through rates since viewers can easily read what’s being said while they’re scrolling through the page – even if they don’t have sound enabled on their device.
7. Engage Your Audience Through Video
Part of what makes video content so special are all the engagement opportunities these visuals present to you and your target audience. Be sure to engage with your followers and community by responding to comments and connecting with potential customers on relevant topics related to your videos.
This will help strengthen relationships with viewers and increase the chances of them recommending your videos to others, further boosting visibility.
Create Your Video SEO Strategy With Atomic 8!
In the end, video SEO is a powerful way to make sure that your content appears prominently in search engine results. By utilizing these seven tips, you can help maximize visibility while increasing engagement with potential customers.
At Atomic 8, we’ll be sure to help you with incorporating the necessary video SEO tactics into your video marketing strategy so you can reach bigger audiences across multiple channels and engage more effectively with potential customers.
If you’re looking to help your videos rank higher on local, relevant search engine results, contact Atomic 8 today to get started on your customized video marketing campaign!