What Makes a Social Media Ad Successful?
Stay in front of your audience by placing your ad on one of the most popular platforms in today’s world: social media.
Social media plays a key role in a business’s marketing and advertising efforts. By getting your ads on popular networks such as Facebook, Twitter, and Instagram, you’ll be able to stay relevant with your viewers.
Social media continues to rapidly evolve as a dominant platform all around the world, and its usage isn’t going anywhere anytime soon. There are currently 3.6 billion active users on social media, a number that’s expected to reach over 4.4 billion by 2025!
Its influence on consumers has been thoroughly studied as well, as 49% of social media users admit to being more likely to make a purchase from brands they see advertised on social media and 28% of users discovering and purchasing new products after viewing a social media ad.
How to Create a Successful Social Media Ad
As social media continues to grow in popularity, there’s never been a better time to get in on the action. However, you should ensure that your social media ad hits all the right marks in order to be successful with your audience.
Boost Engagement With Video
Image ads certainly have their place on social media, but if you really want your ad to stand out, consider video. It’s the most-wanted content on social media! In many cases, video drives more clicks and engagement.
Be Conscious Of Your Platform
Not all social media ads are created equal! Whether you’re choosing to prioritize Facebook over Instagram, LinkedIn over Twitter, or Pinterest over TikTok, every social media platform has its own do’s and don’ts when it comes to successfully optimizing your ad for its service.
These distinct advertising traits pertain to everything from target audience to testing metrics, but specifically relate to video ads. Be sure to be conscious of a variety of social media video factors such as video length, keywords, hashtags, captions, aspect ratios, etc., when posting your video ads to each of your social media platforms.
Identify Your Goals & Message
You should have a clear message conveyed in your video, based on your goals for the ad. Take the time to establish the message you want your viewers to gather from your video and the action you want it to prompt them to take. This will ensure that your ad is successful and brings you the leads and results you’re looking for.
Understand Your Audience
No singular message or video style will produce the same amount of interest in every viewer – every brand has its own unique audience. To understand who you should try to reach with your ad, put yourself in your ideal customer’s shoes by answering the following questions:
What is my target audience interested in? Where do they live? How old are they? What do they want to achieve in life?
When you understand your audience and their needs, you can better tailor your ad to attract them, using detailed targeting to make sure your ad reaches the right people.
Incorporate Cohesive & Authentic Branding
For many social media users who come across your ad, this will be their first impression of your company. That’s why you want to make sure that the branding of your ad is as cohesive and consumable as possible, keeping an eye out for visual aesthetics such as colors, font, logo, etc.
You also want to ensure that the tone and message of your social media ad is on par with the branding of all your other digital marketing ventures (website, emails, etc.), so the consumer isn’t put off by any potential confusion when actually visiting your website or landing pages.
Just be sure to incorporate all of the core values and company traits that define your business into the content of your social media ad, so people immediately know who you are and what your brand is all about.
Your social media ad might be the most informative and engaging ad you could possibly create, but if there’s no clear resolution for the consumer to take advantage of, then what’s the point?
That’s where implementing a clear, concise, and accessible Call-to-Action is essential for any successful social media ad, allowing the reader to click on a specific button or an outbound landing page link that drives them to make a purchase or contact your business after consuming the content of your social media ad.
Keep an Eye on the Metrics & Make Adjustments
You won’t know if your social media ad is being seen by the right people or generating the best results unless you pay attention to the performance metrics and make adjustments. Try testing two different captions or even a video versus an image in your ad, then keep running whichever creative performs best.
Atomic 8: Your Key to a Successful Social Media Ad
Creating a video that meets all of the necessary requirements for success can seem like a challenge. After all, there are many different components that go into an impactful advertisement. Atomic 8 is ready to help you create a social media ad that gets you closer to your goals and brand success.
We bring a team of talented writers, filmmakers, and marketers to every production service. We know what it takes to make your social media ad informative and engaging. To schedule a service with our team, contact Atomic 8 online or call us at 612-486-5580.