8 Best Types of Videos for a New Business

8 Best Types of Videos for a New Business

It’s no secret that consumers continue to spend more time on their smartphones and mobile devices, constantly consuming video content. In fact, studies show that an estimated 54% of consumers want to see more video content produced by the companies and brands they choose to support.

This makes video one of the most impactful ways for small businesses to connect with customers. Now more than ever, people care about the companies they interact with and the products they invest in. A well-produced video can connect with your target audience on a deeper level and assure them you’re a business that’s worth their support.

As video marketing becomes more utilized across just about every industry, the need for companies to implement advertising video production services into their existing operations becomes more apparent.

If you’re trying to get a new business up and running, we’ve highlighted eight types of videos that are perfect for promoting brand awareness and making a grand introduction to your target audience!

1. Our Story

Sharing your company’s history and mission is a great way to demonstrate commitment to your customers and build trust. A professionally produced Our Story video can summarize the most important details while holding viewers’ attention with attractive visuals and compelling dialogue.

Along with educating potential customers, a video about your brand’s founding, values, and milestones presents your business as a transparent and therefore trustworthy option. Include a call to action near the end of your Our Story video, and it’s easy to convince viewers to take the next step and contact you!

2. Branding Video

A Branding Video speaks more to the personality and culture of your business. It’s an opportunity to get creative and have some fun demonstrating what you stand for and what sets your company apart from the competition.

Telling your audience about your company culture through a branding video can build awareness and affinity. If your video resonates with your audience, they will share it with others who they think will be interested, helping your content organically reach the right people with the right messaging.

3. Product or Service Video

Did you know most people prefer to learn about a new product or service by watching a video? Many studies show that it’s much easier to hold customers’ attention with a short video versus a page of web copy.

Video is also an excellent way to demonstrate how a product or service works; It’s the next best thing to going to a brick-and-mortar location to check out a product or company. Using clear visuals and informative dialogue, a Product Video or Service Video shows off what you do in a way that resonates with viewers.

4. Explainer Video

Some things are just hard to put into words. Explainer Videos offer an effective way to break down a complex concept, product, or process in a simple and understandable way.

By incorporating attractive imagery and straightforward dialogue, an explainer video can help your company increase message retention while answering many of your potential customers’ frequently asked questions.

Posting an explainer video on your home page, social platforms, and other digital marketing channels also provides customers with the information they need to make purchase decisions, providing a better brand experience while saving your company time and resources.

5. Animated Explainer Video

From implementing dazzling visual elements to simplifying complex product or service descriptions, animated explainer videos have emerged in popularity in recent years, primarily due to a rising consumer demand for the medium.

Rather than incorporating a generic spokesperson or cliche B-roll to narrate your company’s products or services, animated video content immediately draws the viewer in and captures their attention with eye-catching visuals. By capturing the attention of your target audience, viewers will watch your video content longer, which in turn appeals to Google’s algorithms and can ultimately boost your website’s SEO rankings.

Vivid imagery and limitless production possibilities make animated explainer videos a perfect piece of introductory video content for your brand.

6. Lead Generation Video

While your company is trying to get its feet off the ground, it wouldn’t hurt to invest in a video production that’s specifically designed to generate and convert more leads, right?

Lead Generation Videos are produced to cater toward your target audience who is actively searching for the products or services your company offers. This is carried out by implementing various SEO (Search Engine Optimization) strategies into the lead generation videos you produce.

For example, incorporating any of the following SEO tactics into your video content will do wonders for improving lead generation:

●        Including metadata information (video title, content description, video length, file type, etc.)

●        Optimizing target keywords in video title, description, hashtags, etc.

●        Including thumbnail image and tagging thumbnail image with relevant keywords

●        Adding video transcript and closed captioning

●        Allowing embedding and sharing of your video content

7. Social Media Video Ad

Never underestimate the power of social media, especially if you’re a new business! Facebook, Instagram, YouTube, LinkedIn, and other popular social platforms are the place where modern customers go to share about products and brands they love – or air their grievances.

Even with a small budget, a social media video ad can make a big impact. It all comes down to knowing your audience and understanding their various personas and pain points – and how your company can solve them.

Social media video ads offer highly specific targeting options, so you can get your new business noticed by the right viewers.

8. Testimonial Video

For many businesses that are starting out, proving their credibility and quality can be quite a trying feat. That’s where producing testimonial videos can come in handy, giving prospects and website visitors a chance to see real people endorse your company and approve the quality of the products or services you provide.

By providing real-life examples of how your business has gone above and beyond to offer outstanding customer service, testimonial videos can help visually demonstrate your company’s abilities, values, and experience.

And best of all, testimonial videos are extremely cost-effective, often requiring nearly a fraction of the production budget as other popular styles of video content.

Want to Integrate Video Marketing Into Your Small Business?

The best way to do that is by consulting with professionals, like Atomic 8! Our experienced video production team can develop a custom video marketing strategy that provides a year’s worth of content for your company’s website, ads, social posts, and more. Request an estimate to get started.

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Why Atomic 8 for Your Video Marketing Solutions?

From strategy development to scriptwriting and filming, our team handles every step of the video production process. We have years of experience crafting premium videos designed to enhance branding and corporate communications. To get started, contact Atomic 8 today!