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5 Videos to Post to Your Social Media
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5 Videos to Post to Your Social Media

Images and text aren’t the only ways users consume content on social media. Over the last few years, video has become increasingly popular on social media platforms. Not only are videos eye-catching and engaging, but they can provide a much easier way for users to understand and digest information.

As a business owner, you should be taking advantage of the trends and video types currently utilized on social media. Social media video content should be a part of your video marketing strategy. However, knowing which types of video content you should be creating isn’t always clear. Below, we’ll break down some of the best and most effective social media videos your brand should be getting involved with.

Explainer and Product Demonstration Videos

Gone are the days when consumers must rely solely on printed instructions to understand how to use a product or get involved with a service. Explainer and product demonstration videos show the user how to use or understand a service or product quickly and effectively. Social media serves as an excellent platform to get your explainer videos in front of your target audience.

Social media users like to learn new things, but they require a straightforward method. By creating a high-quality video that thoroughly explains how to use a product or provides additional information on your brand, you’ll be better able to resonate with your audience and drive them to take action on your company.

Social media platforms require you to keep your explainer videos short and concise so that you don’t lose your viewers’ attention. If you’re not sure how to effectively do this, be sure to reach out to a professional video production company to help you make a video that’s rich in quality and brings you results.

User-Generated Content

Let’s be honest — constantly creating high-quality content on a regular basis isn’t really feasible. This is where user-generated video comes in handy! User-generated content is video content that your brand’s fans and followers created themselves.

Suppose one of your fans creates a video that features one of your company’s products or showcases them doing an activity that relates closely to your brand. In that case, you can encourage the user to tag your brand for a feature on your social media page.

Adding user-generated content can help your brand in more ways than one. First, you’ll be able to consistently showcase engaging, captivating content on your social media page. Second, you’ll be able to effectively display your brand’s authenticity by showing other users that people just like them use your product. This will maximize your brand’s reputation and credibility while proving your appreciation for your fans.

Event Announcements & Product Reveals

Does your company have an event coming up that you want to tell fans and customers about? Or maybe you’re getting ready to launch a new product. Whatever the occasion, social media can be a great tool to get the word out about exciting happenings in your company.

Creating videos to share these announcements is a fast, engaging, and effective way to get your audience excited about your company’s announcements. Between stories and reels, there are plenty of opportunities to put your announcement video onto social media. You’ll have to keep your video short and to the point to ensure users watch long enough to consume the information.

Live Q&A Videos

Is your audience interested in learning more about a topic that's relevant to your brand? Maybe you receive a number of frequently asked questions throughout the year. Turning to social media and creating a live Q&A session video with a key member of your team or a special guest can help reel in viewers and keep your audience engaged.

Prior to going live, take some time to organize the questions you want to ask your guest or subject. You should also create several posts and stories announcing the premiere time of your live video, so users can get ready to settle in and tune into the action. These live Q&A videos not only help answer common user questions, but also provide them an opportunity to engage, comment, and inquire further about your brand.

Choose Atomic 8 As Your Trusted Team of Creatives

When you’re ready to utilize your social media platforms to engage your viewers and generate better results for your company, turn to the video production experts at Atomic 8. We strive to provide Twin Cities’ brands with the video and marketing strategies they need to grow their businesses. We’ll start you off with a comprehensive video marketing package so you can feel confident knowing that your new social media videos will continue to give you results.

Get started with a professional consultation and give our team a call today at 612-486-5580.

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From strategy development to scriptwriting and filming, our team handles every step of the video production process. We have years of experience crafting premium videos designed to enhance branding and corporate communications. To get started, contact Atomic 8 today!