What You Should Know About Modern Video Marketing
As the world changes and technology progresses, brands increasingly rely on video to convey important messages to their audience. 2020 caused marketers and business owners to change the way they do things — especially when it comes to video marketing. As we move further into 2021, it’s important to note how the previous year changed the way the world handles video marketing.
A Greater Acceptance Towards Video
Between fully remote working environments and doctor appointments conducted via video chat, the world has become quite familiar with this form of communication over the past couple of years. As a result, this newfound familiarity and acceptance toward video communication serve as the perfect time to get in on the action!
Adding video to your marketing strategy will help you convey your message to your audience in a relevant and accepted way. Your audience is used to video communication at this point and likely welcomes it with open arms. However, remember to professionally produce your video to hit all the right marks and keep your audience engaged.
Increased Video Relevance With Social Media
As users spent more time on social media in 2020, the power of video thrived on all the popular platforms. Social media users started to consume more video content as they found they had more free time on their hands. In the present day, video continues to make a splash on popular social media platforms such as Instagram and Facebook. Additionally, more people are turning to YouTube for explainer content and product demonstrations. Now is the time to add video to your social media profiles and get your users engaged with the new and exciting content.
Better Opportunity for Education
With the growing popularity of video content, users are seeking more educational content that will teach them something new. This serves as an excellent opportunity to create entertaining videos that will tell your viewers about your company’s unique products, services, or values. However, remember that your viewers will want to be intrigued by the video. Don’t present basic information without any graphics or visuals — consider utilizing animation, infographics, or unique dialogue to tell your story.
Of course, with this increased popularity, you’re not the only brand that’s taking advantage of this wave of opportunity. Companies are starting to catch on to users’ increased video consumption, so there’s more content to compete with on the web. If you’re hoping to stand out among the competition, opt for working with a professional production company for top-quality results and success.
In addition to creating a high-quality video, a professional production company will also ensure your video is placed in all the best places to generate results. You’ll receive a complete video marketing package to keep your video successful and relevant at all times.
Choose Atomic 8 For Your Video Marketing Needs
2020 was a pivotal year for the world of video marketing and content. There’s never been a better time to jump in on the action and get your own video out for the world to see. To optimal success and results, choose Atomic 8 for all of your video marketing needs. We bring a team of trained and professional video and marketing specialists to every project. Get started on your next video and contact Atomic 8 today at 612-486-5580.