Your Guide to Instagram Video Options

Your Guide to Instagram Video Options

Navigating through the world of social media can be difficult. Even for the most tech-savvy users, keeping up with all of the available video features on social media is a challenge — especially when it comes to Instagram.

Instagram gives you the ability to upload several different types of video content: posts, stories, reels, and IGTV posts. Because Instagram can play a huge role in boosting your brand awareness and establishing your brand’s identity, taking advantage of these video features is a must.

You may be wondering how you know the difference between each type of content and which type is the best for your brand’s goals, which is why we’re going to break down each Instagram video below!

Instagram Feed Posts

Posts are perhaps the most recognized form of content on the app. With a post, you can upload a standard video to your profile. Your followers will then see the video on their feeds. While these videos are incredibly easy to access, they do provide you with slight limitations as they can only be about one minute in length.

You should consider a post when you want your video to play a part in your brand’s overall presentation, as it will remain permanent on your Instagram’s page. Users will be able to refer to your page at any time to watch a video that’s been posted.

Because of their accessibility and long lifespan, quick, informative videos make for ideal posts. Short promotional videos, testimonials, and product videos are only a few of the types of content that work well for a post.

Instagram Story

An Instagram story is a time-sensitive video that appears on the top of your users’ home pages.

Users can watch your story by selecting the circle around your profile photo.

Stories are limited to ten-second clips, but you can post as many as you want. However, after 24 hours, your story will disappear.

Instagram stories are ideal when you have behind the scenes, unedited footage to showcase. Behind the scenes shots, limited-time sale announcements, and ticket sales are all worthy topics for a story.

Instagram stories are also an excellent tool for increasing your audience’s engagement. From interactive polls to answer forums, there are many features you can add to your story that encourage interaction from your viewers.


Reels are 30-second edited videos. They’re ideal for entertaining your audience for a brief moment. With a reel, you can include text, voice overs, closed captions, music, and other effects.

An Instagram reel could include an extremely condensed explainer video, branding content, or even a quick and to-the-point company story overview.

With visual effects and the option to add text, a reel is great for quickly capturing your audience’s attention and sharing a bit of info.


IGTV is perhaps the app’s most flexible video content option. IGTV posts can be treated as a standard video, as there aren’t any time limitations.

If you have a more in-depth topic to break down for your audience, an IGTV post is an excellent way to convey your message. You will likely need to put more effort into an IGTV post and take the time to curate a thoughtful script and polished plot.

Longer explainer videos, case studies, and service videos would all make great IGTV posts for your page. When choosing this route, however, make sure you have the professional assistance required to make a high quality video that will resonate with your audience.

Your Team of Instagram Video Content Experts

At Atomic 8, we understand the importance of creating content that drives results and enhances brand awareness. We’ll provide you with a comprehensive video package that will supply you with a successful strategy and production plan.

From standard video posts to high-quality stories, we have the equipment and expertise to help you establish an Instagram presence that’s unique and effective. Ready to get started with your next video project? Contact Atomic 8 today at 612-486-5580.

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Why Atomic 8 for Your Video Marketing Solutions?

From strategy development to scriptwriting and filming, our team handles every step of the video production process. We have years of experience crafting premium videos designed to enhance branding and corporate communications. To get started, contact Atomic 8 today!