What’s the Difference Between Video Marketing & Video Production?
Do you ever stop and think about how much video content you consume daily? Scrolling through social media, clicking on video ads, and watching YouTube tutorials on your lunch break really starts to add up quickly when you go through it all.
The fact is you’re not alone in your video content consumption efforts: In 2022, the average person spent an average of 1 hour and 40 minutes watching video content every day!
But is it your sheer thirst for video content that results in consuming over 100 minutes of footage on a daily basis? Or is it the outcome of a more calculated, carefully constructed strategy?
The rise of video content consumption can be directly correlated with businesses utilizing video marketing services more than ever before.
Video marketing is becoming an increasingly essential part of any company’s overall digital marketing strategy, which only makes sense, as video accounted for 82% of all internet traffic in 2022. But before you can launch branded video content and start raking in positive results, you’ll need to learn how to produce it.
Professional video marketing requires professional video production. It takes two to tango, and when it comes to creating a successful video ad campaign, you need both video marketing and video production services to pull through.
Let’s break down the differences between video marketing and video production and examine how they’re both necessary to create truly engaging video content.
What Is Video Production?
Video production is the process of creating content for professional use. It involves a range of activities, including:
● Brainstorming a concept
● Scriptwriting and storyboarding
● Filming/camera operation
● Audio setup and recording
● Directing actors or presenters
● Many more tasks in between and after the video is made
Obviously, that’s a lot of jobs for one business, especially in addition to their only daily duties. That’s where a professional video production company can help with all aspects of this process, from concept development to distribution.
The look and feel of your video content rest heavily on the shoulders of your chosen video production specialist(s).
Leave the responsibilities in the hands of someone with seasoned experience to ensure the quality and success of your video content!
What Is Video Marketing?
Video marketing is a form of digital advertising that uses videos to promote products or services.
This typically includes creating attractive videos to capture customer attention and generate more leads for your business and website and branding them effectively for promotional usage. Video marketing services generally involve these tasks and much more:
● Researching target audiences, their interests, and the best ways to reach them
● Developing effective video scripts and social media captions
● Producing engaging visuals optimized for various online platforms
● Publishing/scheduling the content and tracking performance
By implementing strategic marketing tactics, your business can maximize the potential of your video’s viewership, engagement, conversion rates, and so much more.
How Do Video Production & Video Marketing Work Together?
Think of production as the heart of your video content and marketing as the brain. Video production services pump out the quality visual components your video needs to survive; Video marketing injects the knowledge to ensure your video gets seen by as many people as possible. Both video production and marketing are necessary to create high-quality promotional videos. Video production provides the means to produce engaging content with professional flair, while video marketing services provide the tools to promote it effectively.
Working in tandem, they can help you grow your business by reaching new customers and increasing brand recognition. Any successful video ad campaign relies on both aspects working together – from concept development to effective distribution – to reach its desired results.
By sufficiently investing in both services, you’ll be able to create impactful videos that captivate your target audience and boost customer engagement!
Get the Best of Both Worlds With Atomic 8!
Carving out the time to tend to both your video production and video marketing needs is a tall task for any company, regardless of size and resources.
At Atomic 8, we provide professional video production and marketing services for businesses of all industries, giving them the tools and insight they need to increase their brand awareness and reach new customers.
Ready to get the best of both worlds when it comes to video production and marketing? Contact Atomic 8 today to schedule a consultation with our video marketing experts!