6 Common Video Marketing Mistakes
When’s the last time you saw a billboard and thought,“Wow, what a compelling ad! I’m going to call that phone number the second I get home!”?
Couple years ago? A decade? Take your time, we’ll wait!
Now when’s the last time you came across a video advertisement online and thought, “Hmm, sounds interesting. Might as well click on it and see what this is all about!”?
Can we at least assume that’s been more recent than the last time you responded to a billboard?
Video marketing continues to progress as one of the most utilized and successful forms of marketing. As more companies move to online-only platforms, video has become an essential tool for connecting customers and businesses.
In fact, research shows that video engagement rates are between 40% and 53% for online videos up to 30 minutes, proving to be one of the most effective marketing tools for customer engagement.
Video marketing is certainly an essential component of any well-rounded digital marketing plan. But that doesn’t necessarily mean producing and sharing some video content here and there will prove to be effective automatically.
To maximize the potential of your video advertisements, here are six common video marketing mistakes to take note of and avoid at all costs.
1. Not Catering to Your Target Audience
It's important to develop video content that resonates with your target audience. From the production aesthetics you choose to the tone and branding you incorporate, take the time to research who your ideal customer is and craft videos they can relate to and find helpful.
Ask these target audience-related questions before video production:
● What questions does this video answer for customers, or what solutions does it provide?
● Would this video truly motivate someone to enlist your services, visit your store, or contact your business?
● Does the video’s tone and energy align with your company’s branding?
● What are the objectives of your video marketing strategy, and does this video meet them?
● What separates this video from your competitors’ advertising efforts?
Answering these questions and more will ensure you’re creating content that resonates with the right people and increases engagement.
2. Not Being Mobile-Friendly
In today’s world, so much of our video watching takes place on mobile devices. Over 60% of people who consume digital video content do so on their smartphones.
That’s why it’s important to create mobile-friendly video content that looks great no matter what device it's viewed on. Make sure your videos are optimized for all types of mobile devices and use responsive design features to ensure a good user experience.
3. Information Overload
It’s easy to think that your video advertisements are your one opportunity to inform the viewer what your company is all about and why they should do business with your brand. But when creating videos, it’s important to remember that there is such a thing as too much information!
Don’t cram your video full of information and over bombard your viewer with too many messages in one video. Instead, focus on the key points you want to get across and stick with those throughout your video.
4. Long Video Length
Perhaps the most common video marketing mistake companies make is producing videos that are over one minute in length. Research shows that the average adult's attention span is just 8 seconds, meaning the longer your video is, the harder it will be to maintain the viewer’s attention.
In general, people don’t have a ton of time to watch videos. That means you should keep your video content as concise as possible.
Try to limit your video length to one minute or less so viewers can watch it without getting bored or distracted.
5. No Call to Action
You can produce the greatest video advertisement ever, but it will all be for nothing if the viewer doesn’t know how to contact your company, make a purchase, or engage with your business in general.
You can’t forget to add a call to action at the end of each video!
Links to your website, promotional offers, exclusive deals, and instructional contact information; All of these CTAs are great examples of how to engage viewers and direct them toward other pieces of content or products they may be interested in.
6. No SEO Strategy
Just because your video production is complete doesn’t mean your marketing campaign is all good to go! When you create video content, make sure you include relevant keywords and metadata so it can be properly indexed by search engines.
Without a good SEO strategy, your videos won’t show up in the search engine results pages, which will make them harder to find.
Video Marketing Services Catered to Your Brand
Creating video content is a great way to engage with customers and increase brand awareness. Which is why enlisting the services of a professional video marketing company will only help ensure that all your video marketing goals are achieved and your production goes smoothly.
At Atomic 8, creating exceptional video advertisements that are specifically catered to your brand and marketing needs is what we do best! If you need help creating high quality video advertisements, contact Atomic 8 today to schedule a consultation with our team of video marketing specialists.