7 Videos to Post to Your Social Media
Over the last few years, video has become increasingly popular on Facebook, Instagram, and of course, TikTok. Today, implementing branded video content into your social media presence is pretty much required if your business wants to keep up with the competition.
Not only is video content eye-catching and engaging, it can provide a much easier way for users to understand and digest information. Almost no one wants to read six paragraphs about your product, but many will be game to watch a short video about it.
That’s why at least 54% of marketers say video is the most valuable and effective content type for achieving social media marketing goals, with 93% of companies acquiring new customers through utilizing social media video content.
As a business owner, it’s clear you should be taking advantage of the trends and video types currently utilized on social media. But where do you start? How do you know which types of video content you should be creating? Atomic 8 is here to help!
Here are seven types of effective and engaging social media videos!
1. Explainers & Product Demos
Gone are the days when consumers must rely solely on printed instructions to understand how to use a product or get involved with a service. Explainer and product demonstration videos show the user how to use or understand a service or product quickly and effectively. Social media serves as an excellent platform to get your explainer videos in front of your target audience.
Social media users like to learn new things, but they require a straightforward method. By creating a high-quality video that thoroughly explains how to use a product or provides additional information on your brand, you’ll be better able to resonate with your audience and drive them to take action on your company.
Social media platforms require you to keep your explainer videos short and concise so that you don’t lose your viewers’ attention. If you’re not sure how to effectively do this, be sure to reach out to a professional video production company to help you make a video that’s rich in quality and brings you results.
2. User-Generated Content
Let’s be honest: Constantly creating high-quality content on a regular basis isn’t really feasible. This is where user-generated video comes in handy!
User-generated content is video content that your brand’s fans and followers created themselves. Suppose one of your fans creates a video that features one of your company’s products or showcases them doing an activity that relates closely to your brand. In that case, you can encourage the user to tag your brand for a feature on your social media page.
Adding user-generated content can help your brand in more ways than one. First, you’ll be able to consistently showcase engaging, captivating content on your social media page. Second, you’ll be able to effectively display your brand’s authenticity by showing other users that people just like them use your product.
This will maximize your brand’s reputation and credibility while proving your appreciation for your fans.
3. Event Announcements & Product Reveals
Does your company have an event coming up that you want to tell fans and customers about? Or maybe you’re getting ready to launch a new product. Whatever the occasion, social media can be a great tool to get the word out about exciting happenings in your company.
Creating videos to share these announcements is a fast, engaging, and effective way to get your audience excited about your company’s announcements. Between stories and reels, there are plenty of opportunities to put your announcement video onto social media.
You’ll have to keep your video short and to the point to ensure users watch long enough to consume the information.
4. Live Q&A Videos
Is your audience interested in learning more about a topic that's relevant to your brand? Maybe you receive a number of frequently asked questions throughout the year. Turning to social media and creating a live Q&A session video with a key member of your team or a special guest can help reel in viewers and keep your audience engaged.
Prior to going live, take some time to organize the questions you want to ask your guest or subject. You should also create several posts and stories announcing the premiere time of your live video, so users can get ready to settle in and tune into the action.
These live Q&A videos not only help answer common user questions, but also provide them an opportunity to engage, comment, and inquire further about your brand.
5. Case Study Videos
For many social media users, trust and credibility are the two biggest factors they look for when they come across any branded video content on their social media feeds. That’s where case study videos come in handy, providing viewers with specific examples and validated research into just how effective and reliable your company’s products and services are.
From engaging animated explainer videos that break-down complex subjects into more digestible information to providing enlightening statistics to back up your company’s claims of efficiency, case study videos allow your brand to “walk the walk”, so to speak, as opposed to simply, “talking the talk”.
Click here to take a look at some of our previous work on case study videos.
6. Testimonial Videos
Another effective way to establish credibility with your social media video ads is with captivating testimonial videos. Testimonial videos are one of the more relatable forms of video content when it comes to engagement, as viewers can see real people sharing real experiences with your business.
Having visual endorsements from esteemed clients is a perfect way to tell your audience just how trustworthy your business is. In fact, studies show that 2 out of 3 customers are more likely to make a purchase after watching a testimonial video, with nearly 80% of consumers preferring a video testimonial as a means to learn more about a company and its products or services.
The bottom line is that putting a real face behind your claims as a reputable company is never a bad move!
7. Optimized Videos for Specific Platforms
It’s important to keep in mind that not every video you create and share is applicable to every single social media platform you utilize.
Not only do the audiences and users on Facebook, Instagram, or YouTube vary in demographics, interests, and habits, but their engagement behavior and routines also differ according to which platform audience you’re trying to cater toward.
You need to ensure that all of your social media video ads are optimized to appeal to and engage with your target audience on all the major social media platforms that are relevant to your brand.
This means having the appropriate video length, thumbnail, format, aspect ratio, captioning, video description, keywords, etc., for each social media platform that you choose to share video content on.
Following these specific guidelines will ensure a successful social media video ad campaign!
Choose Atomic 8 As Your Trusted Team of Creatives
When you’re ready to utilize your social media platforms to engage your viewers and generate better results for your company, turn to the video production experts at Atomic 8. We strive to provide Twin Cities’ brands with the video and marketing strategies they need to grow their businesses.
We’ll start you off with a comprehensive video marketing package so you can feel confident knowing that your new social media videos will continue to give you results.
Get started with a professional consultation and give our team a call today at 612-486-5580.